In honor of Election Day, I wanted to share how working with Metadata is like Voting. We've all heard the phrase "Vote early, vote often", right? Well it's just like that with metadata. Except with 100% less chance of voter fraud!
Tag early, Tag often!
The tongue-in-cheek phrase about voting, when applied to metadata would be, "Tag early, Tag often", and it works. Tagging your assets with metadata as close to the creation point as possible is essential to increasing their value as they're ingested to your DAM. Pre-tagged assets become almost instantly usable to your user base the moment they're ingested.
Once those assets are in the system, (now comes the tag often part) keep on tagging them with additional metadata. Sometimes your DAM can help dothis for you... other times it's a manual process. Most DAMs have some way to track basic usage information automagically. That's one way you can kick back and let your system keep on tagging. Or, perhaps you want to enrich your assets's metadata with targeted keywords as your controlled vocabulary changes. In either case, keep up with the tagging and you'll get better gains from your system.Now: I'm off to go vote, and you should too!